By John HaakeVP, Marketing There were unintended consequences a few weeks ago...
Origin harnesses data to drive real-time, one-to-one interactions across all your digital channels, so every prospect and customer interaction is more relevant. It empowers marketing departments, while making life easier for IT professionals.
The latest edition of Origin brings a number of enhancements to the digital marketing hub that streamlines campaign and creative management as well as provides new methods of audience discovery.
The Predictive Optimization Engine, or POE™, is an advanced decisioning engine. Its algorithms are designed to find the best fit model for each tactic, then create audiences that optimally provide the outcomes you seek. It's the brain behind our Digital Marketing Hub.
NEW: The power of POE learnings are now just a click away. Marketers can hit the ground running by building their own POE models to discover audiences and accomplish any marketing goal. Entirely customizable and completely transparent, the POE Model Builder is as convenient as it is valuable because POE models can be run on existing 1st party data and activity pixels eliminating the need for broad run of site campaigns to collect data.
Open architecture for easy integration
Our platform is built as an integrated "stack," so you don't have to choose between an "agnostic" DMP and the benefits of a simple and efficiently integrated platform. You can have both.
Paid and owned channels across one platform
By sending simple instructions via open APIs, you’re able to finally achieve “right message, right place, right time.” Touchpoint integration opportunities include site optimization, display media DSP, Facebook content decisioning, triggered email, SMS, chat and call center integration.
[x+1] SmartServe provides server-to-server APIs for web site content decisioning, behavioral tracking, and DMP data storage and querying. In real time, SmartServe derives geographic and demographic information, and links third-party to customer data. It evaluates experiences, placements, targeting rules, POE™ and creative group eligibility to determine each piece of content. From there, a collective decision is made and returned in one package to the website, which will render a page appropriately.
More data, more parties, better decisions
Disparate 1st, 2nd, and 3rd party data comes together in a common framework. Now data can be cut and combined to define audience segments, create complex rules or provide analytic insights. Cross channel dashboards provide holistic insight at a glance from site and display ads to mobile, social, and email.
NEW: Marketers can now seamlessly filter out irrelevant conversion data to find only the most relevant customer activities.
Marketing and IT in perfect harmony
Origin integrates several point solutions into one platform, so IT can manage just one vendor instead of several. Integrated marketing processes and unified channel messaging strategies enable marketing and IT to partner for the benefit of the customer experience.