By John HaakeVP, Marketing There were unintended consequences a few weeks ago...
More data, more insights, more channels, more decisions
Finally, there’s a single Data Management Platform (DMP) that can efficiently manage your 1st and 3rd party data. Now you have an exclusive window into both paid and owned touchpoints, so you can automatically optimize the entire customer experience in real time.
The life of the 1st, 2nd and 3rd party
Capture and normalize audience data across more built-in 3rd party sources than any other Data Management Platform. Ingest and normalize it with your own 1st party data, so that you can have the most data available and can take action in real time.
Actionable, real-time decisions across paid and owned channels
Our Predictive Optimization Engine, otherwise known as POE™ simplifies real time marketing execution across channels. Using open APIs, we send instructions to your display. site, emails, SMS, and call center, chat in a matter of seconds.
Agnostic DMP + an integrated platform
Use as much or as little of the Origin Data Mangement Platform as you like. Our open services architecture lets you utilize whatever DSP, site analytics, or other third party tool you like. Or, you can use the entire Origin platform if you wish.
Audience builder for the most sophisticated audience segments
Define the attributes of your most valuable customers, combing your own data with third party sources to create custom segments. Then you can syndicate these audiences to dozens of partners across our ecosystem.
A marketer’s perspective on attribution
Funnel R/F gives you a unique solution to understand consumer migration and response at each stage of the marketing funnel, along with the tools to take action at exactly the right moment.
Industry-Leading security, scalability and performance
The largest banks, insurance, and retail companies use our Data Management Plaform to perform billions of instructions per year, and trusts our DMP to deliver to the most demanding service level agreements.
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Welcome to the Era of Digital Intelligence
By Joe Stanhope, Senior Analyst, Forrester Research, Inc.