Privacy & Protection

DMP Privacy

[x+1], Inc. is deeply committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of consumer information.

This Privacy Statement presents our privacy policy, including [x+1]‘s privacy practices for our Web site. Below is information regarding [x+1]‘s commitment to protecting the privacy of Internet users.

[x+1] is a member of the NAI ( and is in compliance with the NAI’s Self-Regulatory Principles which have been applauded by the FTC. We believe that these Principles will protect and ensure individual consumer privacy and have adopted the Principles guidelines and regulations.

[x+1] Data Collection on Behalf of Our Clients

In the course of delivering an ad to you, [x+1] does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address. However, [x+1] does collect certain non-personally identifiable information about you, such as your browser type (for example, Internet Explorer or Firefox), the server your computer is logged into, the type of computer operating system you use (Macintosh or Windows, for instance), non-PII from around the web and whether you responded to the ad delivered. The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of [x+1]‘s advertisers and Web publishers. This non-personally identifiable information includes:

Domain type:

.com, .net, or .edu, for instance.

Standard information:

Found in every communication sent over the Internet. Using this standard information, [x+1] can infer the following information: browser type (e.g., Internet Explorer or Firefox); operating system (e.g., Macintosh or Windows); browser language (e.g., Java or Unix); Internet service provider (e.g., Comcast or TimeWarner).

Clickstream information:

[x+1] can infer how you use sites and pages on the Internet.


[x+1] works with responsible third party data providers to enhance audience profiles.

About Cookies

Like most Internet sites, [x+1] uses cookies to enhance users experience on the Web. [x+1] cannot use these cookies to personally identify you in any way, and these cookies in no way damage your system or files.

What are cookies and how do they enhance your Web experience?

A [x+1] cookie is a unique number that is assigned to you the first time [x+1] serves you an ad. This number is stored in a file on your computer and helps us deliver the optimal ad to you. For instance, cookies help [x+1] ensure that you don’t repeatedly see the same ad. Cookies can also help advertisers measure how you utilize an advertisers site and the effectiveness of an ad. This information can then be used by advertisers to better cater to your needs. In other words, cookies help us deliver to you the types of ads in which you are more interested.

Although we believe that cookies help enhance your experience on the Web (by not repeatedly serving the same ads to you and by delivering more relevant messages to you), [x+1] does not need cookies to deliver ads to you. If you decline a [x+1] cookie, you will still be able to view ads; however, you may see the same ad repeatedly or be delivered ads that have no relevance to you.

How long is data stored?

We set our cookies to expire after 18 months and the expiration date updates every time you encounter our server. We also maintain server-side IBA data for rolling 3 month period.

To Opt Out

If you do not want targeted advertising by [x+1], there is a simple procedure that allows you to deny this feature. To opt out of IBA, you may click here.

If you have opted out and wish to opt back in, please contact us at

Please note, should you use a different computer or change browsers, the opt-out procedure would have to be repeated.

[x+1] Data Collection for our Corporate Site

[x+1] uses information from our Web site log files to understand how visitors use our site and to recommend future site improvements. Personal information is also collected and used primarily for such purposes as, for example, delivering relevant content, processing a users resume, or considering alliance applications. The personal information provided in resumes and alliance applications is used to consider the eligibility of candidates. If you choose to submit personal information, we may use that information to contact you, deliver a product or service you requested, register you as a customer, develop new products and services and improve existing products and services, notify you regarding updates to our products and services, provide you with information about related products and services based on the preferences you have indicated, administer and troubleshoot our systems more efficiently, and enable billing. We may also use a users email address, name, phone number or address:

  • in our internal surveys to obtain feedback on our products, our web site, or on other aspects of our business that impact you as a [x+1] customer;
  • to notify a user of new products or services that we think may be of interest;
  • to send promotional materials;
  • to provide our free email newsletter.

If a user prefers not to receive emails or other forms of communication unrelated to [x+1] orders and requests for services, the user may opt-out from receiving such communication. The opt-out procedure is discussed in detail below. We may also use personal information to contact a user in connection with the users inappropriate use of We do not sell, rent, share, or otherwise dispose of the personal information collected on to third parties. We may, however, disclose your personal information when required by law or in the good-faith belief that such disclosure is necessary to comply with law. We use non-personal information such as demographic data to analyze and develop our marketing strategy. We use non-personal information to determine how you found out about us, what your interests are regarding our services, and how to further improve our site and our service towards you.

Opt-Out from [x+1] Marketing Communications

We provide a user with the opportunity to opt-out from receiving updates on new products, newsletters, and other promotional materials. You can select not to be contacted in the future if you wish to not receive any information with respect to [x+1] and our products by sending an email, with the subject heading Privacy Statement Opt-Out, to . In the email, you should request the opt-out option. In addition, all [x+1] informational and promotional materials delivered via email include an opt-out statement. If you prefer not to receive – these emails, simply reply to the email with “Remove” in the subject line.

What choices do I have about [x+1] collecting and using my information?

It is possible for you to use much of [x+1] without giving us any personally identifiable information. You can request at any time that [x+1] not send future emails to you by contacting us. You may also correct or update any personally identifiable information provided by contacting [x+1] by email, facsimile or mail as follows:

Privacy [x+1]
315 Park Avenue South
12th Floor
New York, NY 10010
Facsimile: 212.741.4224

For more information on the types of non-personally identifiable information collected by [x+1], please email us at


This privacy statement applies solely to the technology and Web site of [x+1] Systems. [x+1]‘s Web site contains links to other sites. Please be aware that [x+1] is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

Industry Efforts to Protect Consumer Privacy

[x+1] is committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to all industry guidelines, including those established by the Direct Marketing Association. If you should have any questions or concerns regarding this Privacy Statement, please contact We recommend that you periodically review this Privacy Statement, as [x+1] may update it from time to time.