Privacy & Protection


[x+1], Inc. is deeply committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of consumer information.

This Privacy Statement presents our privacy policies and procedures on the collection, use and disclosure of your information on www.xplusone.net (the “Website”) and the services, features, content or applications we offer (collectively with the Website, the “Services”). We receive information about you from various sources, including through your use of the Services generally and from third party websites and services.  Below is information regarding [x+1]’s commitment to protecting the privacy of Internet users.

Network Advertising Institute

[x+1] is a member of the NAI (www.networkadvertising.org) and is in compliance with the NAI’s Self-Regulatory Principles (the “Principles”) which have been applauded by the FTC. We believe that these Principles will protect and ensure individual consumer privacy and have adopted the Principles guidelines and regulations. You may control your privacy settings more widely by using the NAI Opt-out Tool which allows consumers to opt out of the behavioral advertising delivered by NAI member companies.


[x+1] Data Collection on Behalf of Our Clients

In the course of delivering an ad to you, [x+1] does not collect personally identifiable information (“Personal Information”) about you. In other words, in the course of delivering an ad to you, we do not collect information such as your name, address, phone number, or email address. However, [x+1] does collect certain non-personally identifiable information (“Non-Personal Information”) about you in the course of delivering an ad to you, such as your browser type (for example, Internet Explorer or Firefox), the server your computer is logged into, the type of computer operating system you use (Macintosh or Windows, for instance), Non-Personal Information from around the web and whether you responded to the ad delivered. The Non-Personal Information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of [x+1]’s advertisers and Web publishers. This Non-Personal Information includes without limitation:

Domain type:

.com, .net, or .edu, for instance.

Standard information:

This is the data found in every communication sent over the Internet. Using this standard information, [x+1] can infer the following information: browser type (e.g., Internet Explorer or Firefox); operating system (e.g., Macintosh or Windows); browser language (e.g., Java or Unix); or Internet service provider (e.g., Comcast or TimeWarner).

Clickstream information:

[x+1] can infer how you use third party sites and pages on the Internet.

Third-Party:

[x+1] works with responsible third party data providers to enhance audience profiles of websites.

About Cookies

Like most Internet sites, [x+1] uses cookies to enhance users experience on the Internet. [x+1] cannot use these cookies to personally identify you in any way, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are.

What are cookies and how do they enhance your Web experience?

A [x+1] cookie is a unique number that is assigned to you the first time [x+1] serves you an ad. This number is stored in a file on your computer and helps us deliver the optimal ad to you. For instance, cookies help [x+1] ensure that you don’t repeatedly see the same ad. Cookies can also help advertisers measure how you utilize an advertiser’s site and the effectiveness of an ad. This information can then be used by advertisers to better cater to your needs. In other words, cookies help us deliver to you the types of ads in which you are more interested.

Although we believe that cookies help enhance your experience on the Web (by not repeatedly serving the same ads to you and by delivering more relevant messages to you), [x+1] does not need cookies to deliver ads to you. If you decline a [x+1] cookie, you will still be able to view ads; however, you may see the same ad repeatedly or be delivered ads that have no relevance to you.

This Privacy Statement covers our use of cookies only and does not cover the use of cookies by third parties.  We do not control when or how third parties place cookies on your computer.  For example, third party websites to which a link points may set cookies on your computer.

How long is data stored?

We set our cookies to expire after 18 months and the expiration date updates every time you encounter our server. We also maintain server-side interest-based advertising (“IBA”) data for rolling 3 month period.

To Opt Out

If you do not want targeted advertising by [x+1], there is a simple procedure that allows you to deny this feature. To opt out of IBA ads being served to you, you may click here.

If you have opted out and wish to opt back in, please contact us at support@xplusone.com.

Please note, should you use a different computer or change browsers, the opt-out procedure would have to be repeated.

[x+1] Data Collection for our Corporate Site

[x+1] collects statistical information from our Website log files to understand how visitors use our Website and to recommend future Website improvements. While some of this information may be derived from Personal Information, the statistical information we collect is not Personal Information and cannot be tied back to you, your computer or your web browser.

Personal Information is collected and used primarily for such purposes as, for example and without limitation, delivering relevant content, processing a user’s resume, or considering alliance applications. The Personal Information provided in resumes and alliance applications is used to consider the eligibility of candidates. If you choose to submit Personal Information to us, you acknowledge that you are allowing us to identify you and that we may use that information to, without limitation, contact you, deliver a product or service you requested, register you as a customer, develop new products and services and improve existing products and services, notify you regarding updates to our products and services, provide you with information about related products and services based on the preferences you have indicated, administer and troubleshoot our systems more efficiently, and enable billing. We may also use a user’s email address, name, phone number or address:

  • in our internal surveys to obtain feedback on our products, our Website, or on other aspects of our business that impact you as a [x+1] customer;
  • to notify a user of new products or services that we think may be of interest;
  • to send promotional materials; or
  • to provide our free email newsletter.

If you prefer not to receive emails or other forms of communication unrelated to [x+1] orders and requests for services, you may opt-out from receiving such communication. The opt-out procedure is discussed in detail below. However, we reserve the right to contact you when we believe it is necessary.

We may also use Personal Information to contact you if you inappropriately use the Website.

We do not sell, rent, share, or otherwise dispose of your Personal Information collected on the Website to third parties.  However, in certain cases we may choose to buy or sell assets, and user information is typically one of those transferred business assets.  If we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party.  You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this Privacy Statement.

We may use Non-Personal Information, such as demographic data, to analyze and develop our marketing strategy. We also may use Non-Personal Information to determine how you found out about us, what your interests are regarding our services, and how to further improve our Website and our Services towards you.

We reserve the right to access, read, preserve and disclose any information, including without limitation your Personal Information when required by or when we have the good-faith belief that such disclosure is necessary to (i) comply with applicable law, regulation, legal process or governmental request (collectively, the “Law”), (ii) enforce this Privacy Statement and our Terms of Service, including investigations of potential violations hereof, (iii) detect, prevent or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public.

Opt-Out from [x+1] Marketing Communications

We provide you with the opportunity to opt-out from receiving updates on new products, newsletters, and other promotional materials. You can select not to be contacted in the future if you wish to not receive any information with respect to [x+1] and our products by sending an email, with the subject heading “Privacy Statement Opt-Out,” to privacy@xplusone.com. In the email, you should request the opt-out option. In addition, all [x+1] informational and promotional materials delivered via email include an opt-out statement. If you prefer not to receive these emails, simply reply to the email with “Remove” in the subject line.

What choices do I have about [x+1] collecting and using my information?

It is possible for you to use much of [x+1] without giving us any PersonalInformation. You can request at any time that [x+1] not send future emails to you by contacting us. You may also correct or update any Personal Information provided by contacting [x+1] by email, facsimile or mail as follows:

Privacy [x+1]
315 Park Avenue South
12th Floor
New York, NY 10010
Facsimile: 212.741.4224
Email: privacy@xplusone.com

For more information on the types of Non-Personal Information collected by [x+1], please email us at privacy@xplusone.com.

Links to Third Party Sites

This Privacy Statement covers the treatment of Personal Information gathered when you are using or accessing our Website and the Services, as well as our treatment of any Personal Information that our business partners share with us or that we share with our business partners.  This Privacy Statement does not apply to the practices of third parties that we do not own or control, including without limitation to any third party sites, services and applications (“Third Party Services”) that you elect to access through the Services or to individuals that we do not manage or employ.  Please be aware that [x+1] is not responsible for the content or privacy practices of such other Third Party Services. We encourage you to be aware when you leave our site and to carefully read the privacy statements of any Third Party Service you access.

Industry Efforts to Protect Consumer Privacy

[x+1] is committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to all industry guidelines, including those established by the Direct Marketing Association. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, Personal Information or otherwise.

If you should have any questions or concerns regarding this Privacy Statement, please contact privacy@xplusone.com. We recommend that you periodically review this Privacy Statement, as [x+1] may update it from time to time.  Use of information we collect now is subject to the Privacy Statement in effect at the time such information is used.  If we make any changes in the way we collect or use information, we will notify you by posting an announcement on the Website or the Services or by sending you an email.  You are bound by any changes to the Privacy Statement when you use the Services after such changes have first been posted.

California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address:

Privacy [x+1]
315 Park Avenue South
12th Floor
New York, NY 10010