WELCOME TO THE NEW ROCKET FUEL, ROCKET FUEL ACQUIRED [x+1] TO POWER MARKETING THAT LEARNS™
Rocket Fuel is unleashing Artificial Intelligence with [x+1] technology to uncover the personalization potential of every marketing channel – paid and owned, online and off – to enhance every customer’s journey. The combination of Rocket Fuel and [x+1] will deliver a SaaS platform with unprecedented Big Data optimization and execution power addressing the evolving needs of marketers and their agencies.
No other cloud offering matches its breadth and depth in machine-learning capabilities to mine data and uncover patterns that connect the dots across channels – from data management to audience building to multi-channel campaign optimization and analytics. Read more about these capabilities here and on the Rocket Fuel website.
Rocket Fuel Programmatic Marketing Hub
Origin Data Management Platform centralizes data collection and normalization, audience creation, decisioning, and rules creation. Rated a Leader by Forrester.
Let’s advertise across all channels in perfect harmony, on only the industry’s safest inventory. With Rocket Fuel, let’s never stop optimizing.
Origin Site optimizes messaging on owned properties like websites and mobile apps; includes audience discovery and rule based decisioning.
Our mobile offering is a precise and powerful programmatic buying solution with the ability to target by demographics, location, device, and first-party data.